Mobile Internet Technologies 3

WEEK 3

The primary focus was on revenue sharing and business models. Various technical factors related to m-business were also discussed like infrastructure, capabilities, standards etc. We also discussed a little about ubiquitous computing; something that is existing and available everywhere. Various mobile business applications were identified. They are:

·         Online

·         Offline

·         Type of connecting networks

·         Type of handheld devices

The core business models discussed were the following:

·         Paid model: Charge money from the users to download the app. The money received can then be shared between the creator of the app and the provider. Generally Apple follows a 70-30 sharing model.

·         Sponsorship: Mainly works with brands wherein brands pay you for utilizing space on your app.

·         Freemium: Certain features will need to be paid for but the basic app is available free of cost.

·         Completely Free: Money is primarily through advertisements. It can be downloaded free of cost.

Lastly, 5Ds were discussed which need to be considered while developing a mobile app. These are a more higher level points as compared to the ones mentioned in the “Steps to design mobile app” discussed on the blog of Week 2. They are - Define, Design, Develop, Deliver and Depend.

For the project, we finished analysing the trends in the mobile industry and also identified our objective and mission statement. We also identified the alliance partners and came up with a high level overview of the product catalogue. We also discussed the marketing strategy that can be adopted to promote our app.